The Hahira Honeybee Festival was started in 1981 by Mamie Sorrell and Adeline Landrum. These two ladies loved Hahira and had a vision "to liven up the city" with a weekend of arts, crafts , entertainment, and a parade. The weekend festival has grown into a week long extravaganza. The festival is now known as one of the best in the Southeast. The parade is touted as the best and longest in South Georgia. It has been estimated that anywhere from 30,000 to 50,000 visitors come to town for the parade and to walk the streets for arts, crafts, entertainment and lots of food.